Don’t just build a business.
CREATE A CATEGORY.

 

At Nida Leard, we advise world-class experts on
how to build legendary market outliers.


Innovation + Growth Consulting for Genius-Based Brands™ 

 

You’re on the path to preeminence.
You want to:

 

Build an iconic brand

Be truly innovative

Make history

 

but you know your world-class expertise won’t be enough.

 

Status: LEGENDARY

We believe there’s one fundamental approach to achieving preeminence that trumps all the others: a one-of-a-kind market position.


One-of-a-Kind Market Position
(definition - noun n.)

A business strategy for creating a company so unique your brand name becomes synonymous with your category (& your future clients ask for you by name)

 

APPLY TO WORK WITH US

MUSK. GATES. JOBS. YOU.

 

You have something incredibly important to contribute to the world. You’re not just an overachiever. You’re a TRUE LEGEND

 

To create a company as legendary as you are, you can’t just build a better mousetrap. You need to create an entirely new category, and that requires INNOVATION.

  

 

LET’S TURN YOUR WORLD-CLASS EXPERTISE INTO A GLOBAL BUSINESS SENSATION.

 

At Nida Leard, we know creating legendary companies requires a distinct form of innovation that combines visionary thinking, intuition, business strategy, and scientific analysis, so we created a proven approach to innovation called the Genius-Brand Innovation Method™ to turn your Genius-Based Business™ into a legendary market outlier.

 

Legendary status begins with having a one-of-a-kind market position. Here’s how you know you DON’T have one.

 

You don’t have as many clients as you want.
Growth is too slow.

Your advertising doesn’t work that well.

Your clients don’t spread the word.

Selling feels like an uphill battle.

You have to work hard to beat out your competitors.

It’s complicated to explain why you’re different.

Your business is too expensive to run.

 

WHEN YOU’RE UNDIFFERENTIATED (OR ONLY A LITTLE DIFFERENT)

YOU SPEND ALL DAY FIGHTING THE WRONG BATTLES.

 

Optimizing social media
Dumping dollars into ads
Having long sales conversations

Designing complicated marketing funnels
Conquering customer service issues
Undercutting the competition 

Working outside your genius zone


You think these actions will help you win but there’s a better way.

 

I CAN HELP YOU BECAUSE I’VE BEEN THERE TOO.

 

I’ve been an entrepreneur for two decades.

 

When I started, I sold anything to everybody and made very little. It wasn’t until I found my own uniqueness, learned to leverage my Genius-Based Business™, and mastered the Genius-Brand Innovation Method™ that the businesses I built skyrocketed.

 

Now, I help my clients scale their world-class expertise and build businesses that truly make them happy, while they change the world.

 

In short, they “awaken their truth.”
Isn’t it time we awaken yours too?

 

EXPERTS LIKE YOU SPEND YEARS, OFTEN DECADES, MASTERING THEIR UNIQUE GIFTS & BECOMING THE BEST OF THE BEST.

 

YET THEIR BUSINESSES OFTEN APPEAR INDISTINGUISHABLE FROM AMATEURS.

 

Here are five reasons why that happens.

 

#1 An Undifferentiated Vision

 

Solving everyday problems doesn’t inspire innovation. You need a vision so big it feels nearly impossible.

 

#2 Cookie Cutter Offers

 

If you’re using formulas and templates to create your offers, you’re a copycat brand in the making.

 

#3. Ordinary Results

 

Above-average results are boring. Without unparalleled results, you can’t be a legend.

 

#4. 4-Star Client Experience

 

If your clients aren’t raving about your 5-star client experience, your speed of growth will suffer.

 

#5. Possibility-Based Thinking

 

Most businesses are simply old ideas in a new dress - not innovative, iconoclastic, and one-of-a-kind.



Ready to Turn Your Genius-Based Brand into a Legendary Market Outlier?


At Nida Leard, we work so closely with our clients, they become like family. It’s a joy & an honor to build your Genius-Based Business™ with you.

 

Innovating a one-of-a-kind market position gives you:

 

  • A lane of your own without competition

  • Easy and obvious differentiation 

  • No-cost audience acceleration, as fans and followers flock to your brand

  • Permission to charge the highest fees in your category

  • Services that sell-out

  • A months-long client waiting list

  • Leverage with vendors

  • A story that begs for publicity

  • Prestige and clout in your industry 



At Nida Leard, we innovate your business model + client experience from the ground up, so you not only become the industry leader, you create a new category - something that’s never been done before.

 

Hi! I’m Nida Leard, CEO of Nida Leard Consulting.

 

Most companies shoot for a 10% year-over-year growth rate. In one year, I 54X'd my business with the Genius-Brand Innovation Method™. The growth was a result of collapsing dozens of offers into one singular focus. This is when I created my 12-month private consulting opportunity. I knew experts like you needed this distinct approach to innovation and growth consulting in order to become icons in their fields.

 

The goal of our private consulting work is that you create five specific outcomes:

 

#1 To Awaken Your Truth & Answer the Question: Why You?

 

You need an iconic vision, a unique set of client problems to solve, an unquestionably unique market position, and messaging that tells your story. We’ll dive deep to awaken your truth and find where your purpose and joy intersect the market need and economies of scale. Then we’ll design a business model that is truly satisfying to you and changes the world. 

 

#2 To Design Customized, Scalable Offers that Break the Mold 

 

What you sell should (1) make you happy to deliver it and (2) produce unparalleled results for your clients. I call this the Point of Convergence, when your life purpose intersects your desired impact. If you desire to scale, your offers should be scalable without compromising on quality and excellence.

 

#3. To Deliver Results so Legendary They’ll Think You’re Cheating

 

We’ll investigate, measure, and optimize the results you create for your clients. The Genius-Brand Innovation Method™ allows us to begin with subjective and objective measures of success, and build a framework for systematically reinventing the systems, processes, and quality control measures you need for ensuring 100% client satisfaction. (Yes, 100% is possible.)

 

#4. To Ensure Every Aspect of Your Client Experience is 5-Star

 

Client experience is an art and a science. It has objective elements, like the time it takes to receive a call-back, as well as subjective elements like the brand’s look and feel. Every client touchpoint is reviewed and reimagined to its highest and best possibility. This isn’t just a feel-good activity. It drives growth acceleration through word of mouth referral, social media virality, and built-in ways to encourage repeat clients and upsells.

 

#5. To Create a Culture of Real Innovation in your Company 

 

Once you learn our Genius-Brand Innovation Method™ you can use it again and again on your path to preeminence. It’s a proven way to create messaging that disrupts, offers that sell out, “I’ve never seen that before” results, and client experiences that inspire. When your thinking becomes legendary, so does your company.

 

 

What We Help Our Clients Achieve

 

Our Genius-Brand Innovation Method™ creates a one-of-a-kind market position and solves these business needs and challenges:

 

BUSINESS GROWTH STRATEGIES

- more sales 

- more profitability

- more clients

 

BRAND DIFFERENTIATION

- identify a problem no one else is solving + solve it

- differentiate your business from all your competitors

- side-step market saturation by creating a new category

 

OFFER UNIQUENESS

- design new, innovative offers noone else has

- reimagine your current offer suite

- create new offer categories unique to your industry

 

PRICING & SALES STRATEGY

- raise your fees to ultra-premium rates

- accelerate your sales cycles

- increase client retention, renewal, & average spend

 

CONSUMER & INDUSTRY RESEARCH

- interview clients to truly understand their pain points and needs 

- measure client satisfaction, reasons for purchase, and objections

- map out the buyer’s journey and the transformation process

 

STRATEGIES FOR SCALE

- design a process to duplicate yourself

- innovate a methodology for scaling your genius

- build systems around yourself to scale YOU

 

DEVELOPING YOUR INTELLECTUAL PROPERTY

- define your unique methodologies and approach

- capture and protect your inventions, creations, and uniqueness

- carve out your areas of thought leadership

 

BUILDING CLIENT-CENTERED CULTURE

- create customer-centric programs

- design marketing strategies that elevate the client

- develop client feedback programs

 

ELITE MINDSET

- identifying blindspots and barriers to growth

- personal and professional decision-making

- evaluating business and family relationships



 

 

How Our Genius-Brand Innovation Method™ Works

 

Our Genius-Brand Innovation Method™ is a scientific process of producing a legendary market outlier.

 

OUR GENIUS-BRAND INNOVATION METHOD™

 

PHASE ONE: INSIGHT

We use a proprietary 360-degree research methodology to collect data about what challenges you face, identify the market gaps you can fill, and uncover your point of divergence.

 

PHASE TWO: IDEATE

From our data, we innovate your one-of-a-kind market position, customized, scalable offers, and 5-star client experience. Then, we design a differentiated growth plan, along with a personalized strategy to implement it.

 

PHASE THREE: IMPLEMENT

We’re with you every step of the way as you execute your strategy to support you in getting all the way to your goal.

 

PHASE FOUR: ITERATE


We find opportunities to innovate and make improvements for the life of your business. You have our guidance, support, and insight for as long as it serves you.



 

 

 HOW WE WORK & WHAT WE OFFER

 

Our Genius-Brand Innovation Method™ Innovation + Growth Consulting comes in three flavors:

 

THE VIP DAY
PACKAGE

THE INNOVATOR PACKAGE

THE ICONOCLAST PACKAGE

One 8-Hour Intensive
+ 60 Days of Chat Support

12 Months Advisory + Consulting on all Four Phases of the Genius-Brand Innovation Method™

12 Months Advisory + Consulting on all Four Phases of the Genius-Brand Innovation Method™

with Phases One & Two
Entirely Done for You

✔️8 Hours of 1:1 Consulting and Transformational Leadership Coaching with Nida Leard

✔️24/7 Access to Personal Chat with 12-hour response window for 60 days following VIP Day

✔️12 Months of Biweekly 1:1 Consulting and Transformational Leadership Coaching with Nida Leard

✔️24/7 Access to Personal Chat with 12-hour response window

✔️1 Virtual or In-Person VIP Day

✔️The Genius-Brand Innovation Method™



✔️12 Months of Biweekly 1:1 Consulting and Transformational Leadership Coaching with Nida Leard

✔️24/7 Access to Personal Chat with 12-hour response window

✔️3 Virtual or In-Person VIP Days

✔️The Genius-Brand Innovation Method™

✔️Deep dive interviews with 30-50 of your most important clients, prospective ideal clients, competitors, and employees

✔️Comprehensive Industry Research Report, including SWOT Analysis

✔️One-of-a-Kind Market Position Development

✔️Done-for-You Incomparable Offer Development

✔️Done-for-You Brand Positioning and Business Growth Strategy

✔️Done-for-You Business Valuation Evaluation and Maximization Strategy

Fee: $25,000

Fee: $50,000

Fee: Starting at $100,000+

 

Ready to innovate your Genius-Based Business™ into a Legendary Market Outlier
with Nida Leard?

APPLY TO WORK WITH US

QUESTIONS? ASK AWAY!

 

It's time to take your business to new heights.

 

To the high-achieving consultants, thought leaders, and coaches ready to make an impact:

 

What’s Your Entrepreneurial Edge?

 

It’s time to own your one-in-a-million genius, stand out from the competition, and become the ambitious business owner of your dreams...  


Take this 2-minute quiz to discover what sets you up for entrepreneurial success and how to use those strengths to blaze your own trail, become a global brand, and bring your impact and income to new heights!

TAKE THE QUIZ !