Don’t just build a business.
BUILD AN OUTLIER.

At Nida Leard, we advise world-class experts on
how to build legendary market outliers.

Innovation + Growth Consulting for Genius-Based Brands™ 

 

You’re on the path to preeminence.
You want to:

 

✨ Build an iconic brand

✨ Be truly innovative

✨ Make history

 

but you know your world-class expertise won’t be enough.

 

Status: LEGENDARY

We believe there’s one fundamental approach to achieving preeminence that trumps all the others: a one-of-a-kind market position.

One-of-a-Kind Market Position
(definition - noun n.)

A business strategy for creating a company so unique your brand name becomes synonymous with your category (& your future clients ask for you by name)